About us

We know that wearing what you love gives you the freedom and confidence to be authentically you, which is why at Goddiva we want to make fabulous affordable fashion available to all.

We recognize the power of expressing your personal style, as it allows you to embrace your authenticity with confidence. At Goddiva, our mission is to provide stylish and affordable fashion that's accessible to all. Our commitment involves curating a diverse range of designs that not only complement various body types but, more importantly, celebrate each individual's distinctive personality. It doesn't matter your age, background, or budget – you deserve to shine like a star in an outfit that feels custom-made for you. Whether it's a special event, your momentous day, a romantic evening, or a night out in the city, let your attire dazzle as brilliantly as you do, all with the touch of Goddiva.

About us
Our Directors
DIRECTOR MINA
Mina Melikova

Mina stands as the visionary behind the glamour and glitz that define the Goddiva brand. Having refined her fashion expertise at a prestigious London university, she later contributed her talents to luxury fashion brands, crafting exquisite dresses for the elite. Yet, while designing exclusive pieces in opulent fabrics brought excitement, it didn't fulfil her true passion: seeing her original creations worn by women from all walks of life. Thus, the inception of the Goddiva label – offering breathtaking fashion at accessible prices, all aimed at injecting joy and radiance into the lives of women worldwide.

DIRECTOR KUGAN
Kuganeswaran Thangarajah

Kugan's extensive experience in manufacturing and business serves as the cornerstone of Goddiva's success. By forging strong industry relationships and a streamlined infrastructure, we are able to pick up on the latest trends as soon as they appear, and go from original design to production in as little as a week. Combining focused leadership and a strong team who are passionate about the industry, Kugan has helped transform the concept of celebrity style fashion without the celebrity price tag into a reality.

DIRECTOR KUGAN
Mission Statement
Every woman deserves to feel fabulous, whatever her age, dress size or budget.
Vision Statement
By blending cutting-edge e-commerce technologies with rapid and efficient logistics, we stand at the forefront of the industry while staying in tune with the latest trends. Our aim is to be a part of our customers' most cherished moments by making our fashion passion accessible to all.
Brand Identity
BRANDING-IDENTITY

Goddiva is part of a group of fashion companies committed to providing top-notch fashion at competitive prices. Taking a direct-to-consumer approach, the Goddiva brand offers an extensive range of elegant occasion and evening wear through an intuitive e-commerce platform. This allows us to directly engage with our customers and promptly respond to the newest fashion trends. Our core belief is to empower women to embrace their best selves, regardless of their style, size, background, or budget. We're steadfastly dedicated to offering our clients the epitome of aspirational fashion – red carpet aesthetics without the exorbitant cost. Because we firmly believe that fantastic fashion should be accessible to all.

Our History

2003 - Mina and Kugan join forces to establish the wholesale occasion wear company City Goddess.

2007 - Private label brand created which would later lead to the birth of Goddiva

2009 - Fueled by success and in response to the growing demand for a direct-to-consumer option, the Goddiva e-commerce fashion brand comes to life.

2012 - Introduction of the Louise Thompson collection in collaboration with Made in Chelsea star, resulting in a sell-out success.

2013 - Partnership with Big Brother winner Josie Gibson, unveiling her inaugural clothing line to widespread media acclaim.

2017 - Launch of the first Stephanie Pratt collection, featuring stunning evening wear designs by the reality TV star from "The Hills" and "Made in Chelsea." This collaboration becomes immensely successful over three seasons.

2017 - Unveiling of the new Goddiva Plus range, available in sizes 16-26. This line of evening and occasion wear is thoughtfully crafted to enhance feminine curves and empower every woman to embrace her unique beauty.

2018 - Birth of the Goddiva Bridesmaids collection, reimagining the glitz and glamour of Goddiva for brides and their squads on their special day.

2019 - Reality TV star and "I'm a Celebrity" winner, Vicky Pattison, introduces her debut collection of "Beautiful, vibrant, and confident clothing for strong and alluring women."

2019 - Finalist in three Drapers Digital Awards categories, including Best Website Design, Best Digital Customer Engagement & Retention Strategy, and Best Use of Digital Marketing.

2022 - Finalist in the Drapers Awards for Womenswear brand of the Year and Team of the Year

2023 - Launch of 3 stunning collection in response to customer feedback - Maternity, Mother of the Bride, and Modest Fashion

2023 - Launch of dedicated US website for Goddiva